When Amazon Welcomes You by Name Back to Its Website

question 72

Multiple Choice

When Amazon welcomes you by name back to its website on your second visit, it is employing which strategy for competitive advantage?

• A)Cost leadership
• B)Differentiation
• C)Innovation
• D)Operational effectiveness
• E)Customer-orientation

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Definitions:

Consumer Demand

Consumer demand refers to the desire and ability of purchasers to acquire goods or services at a given price.

Supply Chain

The entire network of entities, directly or indirectly, fulfilling customer requests, including manufacturers, suppliers, transporters, warehouses, retailers, and customers themselves.

Variability

The lack of consistency or the tendency to vary, especially in the context of supply chain, leading to challenges in predicting demand, lead times, and inventory levels.

Bullwhip Effect

A phenomenon in supply chains where small fluctuations in demand at the retail level cause progressively larger fluctuations in demand upstream, often leading to inefficiency and increased costs.