When Amazon Welcomes You by Name Back to Its Website

question 72

Multiple Choice

When Amazon welcomes you by name back to its website on your second visit, it is employing which strategy for competitive advantage?

• A)Cost leadership
• B)Differentiation
• C)Innovation
• D)Operational effectiveness
• E)Customer-orientation

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Definitions:

National Rail Service

A network of trains operated by one or more companies, providing nationwide train transportation in a specific country.

Eugene V. Debs

An American socialist, political activist, and trade unionist, known for his role in founding the Industrial Workers of the World and for running unsuccessfully for U.S. president five times as a candidate of the Socialist Party.

William McKinley

The 25th President of the United States (1897-1901) whose presidency is noted for victory in the Spanish-American War, economic prosperity, and the beginning of American imperialism.

Ohio Governor

The elected executive leader of the state of Ohio, responsible for the administration of state government and execution of state laws.