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Mixed Branding
A marketing strategy where a company markets products under its brand name alongside those of other brands, potentially appealing to diverse customer segments.
Subbranding
The strategy of creating a secondary brand within the main brand to cater to a different segment or market needs without sacrificing the parent brand's identity.
Multibranding
A marketing strategy in which a company offers multiple brands within the same product category, each with a unique identity to target different market segments.
Mixed Branding
A marketing strategy where a company sells the same product under different brand names to different market segments.
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