Examlex
The generic term for technologies that use radio waves to automatically identify individual items is ___________.
Distributors
Entities involved in the process of making goods available for consumption by dispersing them from points of origin to end-users.
Channel Captain
A channel captain is a dominant leader within a distribution channel, wielding the authority to influence activities and terms within the channel, such as pricing and shelf space allocation.
Channel Conflict
Refers to disagreements among marketing channel members on goals, roles, or rewards, such as between manufacturers and retailers.
Channel Distribution
The chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer.
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