Which of the Following Is an Important Enabler of CRM

question 33

Multiple Choice

Which of the following is an important enabler of CRM?

• A)Recognizing that there are many customer touch points
• B)Recognizing the necessity of treating all customers the same
• C)Recognizing the need for sophisticated CRM information systems
• D)Recognizing the need for sophisticated customer databases
• E)Recognizing the need for a data warehouse

---

Definitions:

Operations

The day-to-day activities necessary for an organization to run effectively, encompassing production, distribution, and fulfillment of products or services.

Equivalent Units

A measure used in cost accounting to express the amount of materials or labor consumed in terms of fully completed units.

Cost Per Unit

The total expense incurred to produce, store, and sell one unit of a product, considering all direct and indirect costs.

Conversion Cost

The total cost of converting raw materials into finished products, combining both direct labor and manufacturing overhead.