_____ Includes Those Areas Where Customers Directly Interact with the Company

question 28

Multiple Choice

_____ includes those areas where customers directly interact with the company.

• A) CRM
• B) Analytical CRM
• C) Customer-facing CRM
• D) Customer-touching CRM
• E) Transactional CRM

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Definitions:

Equity Method

An accounting technique used by a company to record the profits earned through its investment in another company.

Cash Dividends

Payments made by a corporation to its shareholders, usually as a distribution of profits.

Associate

A term that may refer to a business partner, an employee position within a company, or a relationship between entities where one has significant influence over the other.