Snapchat Began to Catch on in ___________ with ______________ Being

question 42

Multiple Choice

Snapchat began to catch on in ___________ with ______________ being its first users.

• A)2011; college students
• B)2011; high school students
• C)2014; college students
• D)2014; high school students

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Definitions:

Herfindahl Index

A measure of market concentration that is calculated by squaring the market share of each firm competing in a market and then summing the resulting numbers.

Economic Concentration

The degree to which a small number of firms occupy a large proportion of the market in a particular industry.

Market Shares

The portion of a market controlled by a particular company or product.

Horizontal Merger

A business consolidation that occurs between firms that operate in the same industry.