Customers _____________________ Because of Web 2.0

question 50

Multiple Choice

Customers _____________________ because of Web 2.0.

• A)are less empowered
• B)are more empowered
• C)have seen no difference
• D)are generally happier

---

Definitions:

Aldefer

Clayton Aldefer developed the ERG theory, which is a model that categorizes human needs into three categories: Existence, Relatedness, and Growth.

Maslow's Hierarchy

Maslow's Hierarchy is a psychological theory proposed by Abraham Maslow, depicting a five-tier model of human needs, arranged in a hierarchy where basic physiological and safety needs must be satisfied before individuals can fulfill higher-level needs like belonging and self-actualization.

Existence

The fact or state of living or having objective reality.

Relatedness

The need to establish and maintain emotional bonds and interpersonal connections with others.