You Decide It's Finally Time to Get a New TV

question 50

Multiple Choice

You decide it's finally time to get a new TV. You go to Best Buy to check out your options. One of the Best Buy sales representatives points out that the largest TV they have also has the most amazing picture quality. Even though you didn't want a TV that big, you decide it's worth it for the better picture quality. The sales representative's technique is called ______________________.

• A)Bundling
• B)Cross-selling
• C)Up-selling
• D)None of the above - this is unethical behavior

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Definitions:

Institutional Buyers

Large entities such as mutual funds, pension funds, and insurance companies that purchase securities in substantial volumes.

Intermediate-skill Players

Intermediate-skill players are individuals who have moved beyond beginner level in a certain domain, possessing a moderate level of skill and understanding, often seeking to improve toward advanced levels.

Break-even Chart

A graphical representation that shows when a business's costs will be exactly covered by its income.

Variable Costs

Costs that vary directly with the level of production or sales, such as materials and labor costs.