Loyalty Programs Are Customer-Touching CRM Applications

question 32

True/False

Loyalty programs are customer-touching CRM applications.

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Definitions:

Market Failure

A situation where the allocation of goods and services is not efficient, often leading to a net social welfare loss.

Goods

Physical items produced for sale or use, characterized by their tangibility and their capacity to satisfy human wants or needs.

Free-rider Problem

A situation in which some individuals consume more than their fair share of a public resource, or shoulder less than a fair share of the costs of its production, without contributing to its provision.

Market Failure

A situation where the allocation of goods and services by a free market is not efficient, often leading to a net social welfare loss.