CRM Is Just About Using Software to Improve the Customer

question 59

True/False

CRM is just about using software to improve the customer experience.

---

Definitions:

Examiner

An individual who conducts tests, assessments, or examinations, evaluating the performance or knowledge of others.

Exner Scoring System

A standardized system used for scoring and interpreting the Rorschach inkblot test, developed by John Exner.

Rorschach

A psychological test in which subjects' perceptions of inkblots are recorded and then analyzed using psychological interpretation or complex algorithms.

Determinants

Factors or elements that contribute to producing a particular result or condition.