Why Are CRM Systems So Important Today? Suppose You Are

question 15

Essay

Why are CRM systems so important today? Suppose you are starting your own campus bookstore; how would you utilize a CRM system?

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Definitions:

Customer Oriented

A business strategy focusing on creating a positive experience for customers through services and products tailored to their needs and feedback.

Differentiation

The practice of differentiating a product or service to make it appeal more to a specific target audience.

Strategy

A plan of action designed to achieve a long-term or overall aim, often involving the deployment of resources and decision-making processes.

Switching Costs

The costs that a consumer or company incurs as a result of changing from one supplier, product, or system to another.