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Personal Selling Process
A sequence of seven steps that salespeople follow to acquire new customers and obtain orders: prospecting and qualifying; preapproach; approach; presentation; handling objections; gaining commitment; and follow-up.
Qualified Prospects
Potential customers who have been researched and evaluated and are deemed to have a high likelihood of becoming buyers.
New-business Salespeople
Sales professionals specialized in identifying, engaging, and converting prospects into new customers, vital for business growth and market expansion.
The Approach Step
A phase in a process or strategy that involves moving towards a specific goal or objective through planned actions.
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