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Vertical Integration
A strategy where a company expands its operations by taking control of one or more stages in the production or distribution of a product.
Inventory Costs
Expenses associated with holding and managing goods in stock, including warehousing and insurance costs.
Personal Selling
A method of sales where businesses use individuals to sell the product after meeting face-to-face with the customer.
Economies of Scale
Refers to the cost advantages that enterprises obtain due to their scale of operation, leading to a reduced cost per unit.
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