Like Most People of Her Generation, Martha Has Used Cell

question 16

Multiple Choice

Like most people of her generation, Martha has used cell phones for years. But she never gave much thought to the details of the technology. Now that she has graduated from college and is about to join the workforce, she's trying to determine what kind of cellular technology will be most useful to her.
-Martha has seen the advantages of 3G technology, with its increased speed and Internet support. She is curious about the cost of building such a network, and discovers that the estimated cost of building a 3G network in Europe was ____. She can only imagine the cost in the United States!

• A) $95 billion
• B) $125 million
• C) $95 million
• D) $125 billion

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Definitions:

Concentration Approach

A market segmentation approach whereby a company develops one marketing strategy for a single market segment.