Delivering Ads to Web Site Visitors with Specific Demographic Characteristics

question 128

Multiple Choice

Delivering ads to Web site visitors with specific demographic characteristics is part of a strategy called ____.

• A) focused marketing
• B) tailor marketing
• C) dynamic marketing
• D) target marketing

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Definitions:

Bit

The most basic unit of data in computing and digital communications, which can have a value of either 0 or 1.

Ppm

Parts per million, a unit of measurement used to describe the concentration of a substance in a mixture or solution.

Dpi

Dpi stands for dots per inch, a measurement of print resolution that indicates how many dots of ink or toner a printer or copier can produce within a linear inch, affecting image quality.

Ports

Virtual access points for networking that allows different applications on the same computer to share information and communicate internally or externally.