____________________ Marketing Is the Process of Using Web Sites Such

question 33

Short Answer

____________________ marketing is the process of using Web sites such as Facebook, Twitter, and YouTube to attract attention to an idea, product, Web site, store, and so forth.

Identify the key international organizations and agreements that facilitate global commerce.

Understand the role of political and sociocultural factors in shaping international business operations.

Recognize various strategies and methods for entering and participating in the international market.

Understand the impact of globalization on international business strategies and operations.

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Definitions:

Adapt Environment

The process by which individuals or groups adjust to changes in their surrounding environmental conditions to improve compatibility and comfort.

Create Culture

The process of cultivating shared values, beliefs, norms, and practices that define a group or organization.

Define Culture

The shared knowledge, behaviors, social norms, art, beliefs, and customs of a group of people.

Postmodernism

An intellectual stance or mode of discourse defined by an attitude of skepticism toward what it describes as the grand narratives and ideologies of modernism, emphasizing pluralism, relativism, and diversity.