You Work for a Consulting Agency

question 15

Multiple Choice

You work for a consulting agency. A client has approached your company to get advice. They will be creating widgets, and want to do a good deal of their business on the Web. They're interested in discussing the world of electronic commerce. You are assigned to help answer their questions.
-You explain that there is another advertising alternative: ads that appear at the top of a Web page and combine text, images, animation, sound, and/or video to grab visitors' attention as they open a Web page. You tell him that these are called ____ ads.

• A) title
• B) tag
• C) marquee
• D) banner

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Definitions:

Demand Characteristics

Demand characteristics refer to the subtle cues or signals that can influence participants’ behavior in experiments, biasing the results.

Representative

Someone who acts or speaks on behalf of others, often in a professional setting or within legislative bodies.

Canadian Population

The total number of people living in Canada, encompassing diverse ethnic, cultural, and linguistic groups.

Demand Characteristics

Cues in an experiment that suggest to the participants how the experimenter expects them to behave.