From a Marketing Perspective, When One Student Eats Trail Mix

question 27

Multiple Choice

From a marketing perspective, when one student eats trail mix for lunch while another eats a cheeseburger and french fries, they are demonstrating differences in ________.

• A)Benefit
• B)Wants
• C)Demand
• D)Need
• E)Drive

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Definitions:

Variable Manufacturing Cost

Costs that vary directly with the level of production output, including direct materials and direct labor expenses.

Mark-Up Percentage

The percent difference between the cost of a good or service and its selling price, used to calculate the selling price from the cost.

Contribution Margins

The amount remaining from sales revenue after variable expenses are deducted, indicating how much contributes to covering fixed costs and generating profit.

Labour Hours

The total number of hours worked by employees, used for measuring productivity or calculating costs.