The Phenomenon of ________ Includes Consumers Creating Their Own Ads

question 72

Multiple Choice

The phenomenon of ________ includes consumers creating their own ads and buying and selling products on eBay.

• A)production orientation
• B)the triple bottom line orientation
• C)consumer-generated content
• D)socially responsible marketing
• E)the marketing concept

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Definitions:

Signal-detection Theory

A method for measuring the capacity to differentiate informative patterns from random, distracting ones.

False Alarm

An instance where a warning or signal is given, but no real danger or threat actually exists; it can also refer to a mistaken belief that a target or signal has been detected.

Low Threshold

Refers to a situation or condition that requires a minimal stimulus to elicit a response or reaction.

Sensory Adaptation

A phenomenon of the sensory system in which sensitivity to a constant stimulus decreases over time.