Which of the Following Is NOT a Marketing Field

question 87

Multiple Choice

Which of the following is NOT a marketing field?

• A)supply-channel management
• B)accounting
• C)brand management
• D)advertising
• E)new product planning

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Definitions:

Cross-Categorization

The classification of individuals into multiple overlapping categories or groups based on their characteristics or attributes, which can reduce the effects of stereotyping and prejudice.

Postcategorization

The process or practice of reevaluating and possibly redefining categorizations, often in the context of social identities or classifications.

Precategorization

The early or initial process of classifying or sorting objects, ideas, or information into categories, often before more detailed analysis.

Robbers Cave

A landmark social psychology experiment by Muzafer Sherif that illustrated how intergroup conflict can arise from competition for resources and how it can be overcome by working towards shared goals.