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When a Gap Exists Between a Consumer's Actual State and Some

question 39

Multiple Choice

When a gap exists between a consumer's actual state and some ideal or desired state, the consumer has a ________.


Definitions:

Guerrilla Marketing

An innovative, unconventional, and low-cost marketing strategy aimed at obtaining maximum exposure for a product.

Unconventional Means

Methods or approaches that are out of the ordinary, often innovative or non-traditional, used to achieve a specific goal.

Idea Impression

The initial perception or mental image that a person has about an idea, which can influence how they think about its potential success or usefulness.

Hear More

An expression of interest to receive further information or details about a topic or subject.

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