In Which Kind of Market Would a Product Orientation Be

question 86

Multiple Choice

In which kind of market would a product orientation be most successful?

• A)a buyer's market in which supply exceeds demand
• B)a market in which there are more sellers than buyers
• C)a seller's market in which the seller focusses on production and distribution of the product
• D)a market that sells only intangible products
• E)no market

---

Definitions:

Departmental Contribution

The amount of revenue contributed by a specific department after deducting its direct and indirect costs.

Overhead

Refers to the indirect costs required to operate a business, such as rent, utilities, and administrative expenses, not directly tied to the production process.

Controllable Costs

Expenses that a manager or business can influence or manage through decisions and actions.