A Firm That Focuses on a ________ Orientation Is Likely

question 90

Multiple Choice

A firm that focuses on a ________ orientation is likely to learn an important lesson the hard way - consumers do not buy products,they buy benefits.

• A)product
• B)consumer
• C)sustainability
• D)CRM
• E)TQM

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Definitions:

Decreasing Cost Industry

An industry where an increase in production leads to a decrease in the average cost of producing each unit, often due to economies of scale.

Marginal Cost

Marginal cost refers to the increase in total cost that arises from producing one additional unit of a good or service.

Block Pricing

A pricing strategy where different quantities of a product or service are sold at different prices, usually implying that larger quantities are sold at a lower per-unit price.

First-Degree Price Discrimination

Practice of charging each customer her reservation price.