________ Maintains That Marketers Must Satisfy Customers' Needs in Ways

question 25

Multiple Choice

________ maintains that marketers must satisfy customers' needs in ways that also benefit society and are profitable to the firm.

• A)Value propositioning
• B)Customer relationship management (CRM)
• C)The social marketing concept
• D)A sales orientation
• E)Value chain management

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Definitions:

Anger

A strong feeling of displeasure or hostility triggered by what is perceived as wrong or threatening.

Fear

A distressing sensation triggered by the conviction that an individual or entity presents danger, could inflict suffering, or is a hazard.

Disgust

A strong feeling of aversion or profound disapproval prompted by something perceived as unpleasant or offensive.

Emotional Reactions

Responses of the emotional system to stimuli, often automatic and based on both innate tendencies and learned experience.