The Second Step in Developing a Competitive Advantage Is to Turn

question 90

Multiple Choice

The second step in developing a competitive advantage is to turn a distinctive competency into a ________ that is important to customers.

• A) target market
• B) service
• C) marketing mix
• D) market position
• E) differential benefit

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Definitions:

Average Product

The output per unit of a particular input, such as the quantity of goods produced per worker.

Workers

Individuals employed to perform tasks or services in exchange for compensation.

Average Product

The output produced per unit of input used, calculated by dividing total product by the quantity of input.

Workers

Individuals engaged in any form of physical or intellectual labor, either employed or unemployed.