Why Might a Company Try to Determine the Lifetime Value

question 88

Essay

Why might a company try to determine the lifetime value of a customer? What must a company do to determine this information?

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Definitions:

Status Bar

A section at the bottom of many software applications that displays information about the current state or context.

Document Window

The area within an application software where the content of a current document or project is displayed and edited.

Information

Data that has been organized or processed in a meaningful way, which is useful to the person receiving it.

Microsoft Office 2013

A version of Microsoft Office, a suite of productivity applications, released in 2013, including Word, Excel, PowerPoint, and others.