Which of the Following Lists the Three Important Components of a Basic

question 18

Multiple Choice

Which of the following lists the three important components of a basic marketing information system (MIS) ?

• A) competitive intelligence, internal records, and all sales personnel
• B) existing data, market researchers to gather more data, and the technology to convert those data into information
• C) managers at all levels, corporate culture, and internal data
• D) data, computer hardware and software, and output for marketing decision makers
• E) information resources, technical experts, and marketing managers

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Definitions:

Short-term Memory

A type of memory that holds a small amount of information in an active, readily available state for a short period of time.

Commons Dilemma

A situation in which individuals' short-term selfish interests are in conflict with long-term group interests and common good.

Prisoner's Dilemma

A scenario in game theory in which two individuals acting in their own self-interest do not produce the optimal outcome for either party.

Ultimatum Game

A game in economic experiments where two players decide on how to divide a sum of money; the proposer suggests a division and the responder can either accept or reject it.