A Marketing Decision Support System (MDSS)is A(n)________

question 122

Multiple Choice

A marketing decision support system (MDSS) is a(n) ________.

• A)basic system used by companies that do not have the resources to develop a marketing information system (MIS)
• B)popular syndicated research report purchased by most major media companies
• C)sophisticated information system that allows marketing managers to use statistical and modeling software tools
• D)type of custom research report often called for in the marketing research process
• E)data warehouse used to support a marketing information system (MIS)

Comprehend the extent of patent protection and the role of international trade agreements.

Analyze the liability issues in partnership business structures.

Know the laws regarding discrimination in employment based on sexual orientation.

Understand the terms of share maintenance and departure of founders in various business entities.

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Definitions:

Awareness

The degree of consumer recognition of a product, brand, or issue, often as a result of marketing efforts.

IMC Goals

Integrated Marketing Communications (IMC) Goals refer to the objectives set within a strategy aiming to ensure consistency in the message conveyed across all marketing channels and tactics.

Advertising Budget

The amount of money allocated by a business to spend on advertising efforts over a specific period.

Noise Effect

Distractions or interferences that distort or disrupt communication between buyers and sellers, affecting the message's effectiveness.