A(n)________ Can Use Multidimensional Scaling to Create Perceptual Maps

question 60

Multiple Choice

A(n) ________ can use multidimensional scaling to create perceptual maps.

• A)intranet analysis
• B)marketing information system
• C)data warehouse
• D)marketing decision support system
• E)competitive intelligence system

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Definitions:

Mobile Messaging Apps

are applications designed for smartphones and tablets that enable users to send text messages, images, videos, and voice messages over the internet.

E-commerce

The buying and selling of goods and services through electronic platforms, such as the internet, enabling transactions over digital networks.

Return

The profit or loss generated on an investment over a specified period.

Investment

The act of allocating resources, usually money, with the expectation of generating an income or profit.