Which Component of the Marketing Research Process Determines the Consumer

question 12

Multiple Choice

Which component of the marketing research process determines the consumer population that a company will study?

• A)the research design
• B)the sampling method
• C)the research objective
• D)the collection method
• E)the sampling design

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Definitions:

Investment

The act of distributing funds or resources in anticipation of earning profits or income.

Interest

The fee earned from lending money or the cost incurred for borrowing money, often expressed as an annual percentage rate.

Interest Rate

The part of a loan that incurs interest charges for the borrower, usually shown as an annual percent of the outstanding loan.

Investment

Allocating resources, such as capital or time, with the expectation of generating an income or profit.