Which of the Following Is Most Likely to Involve In-Depth

question 37

Multiple Choice

Which of the following is most likely to involve in-depth surveying or observation of a few consumers who fit the profile of the "typical" customer?

• A) data mining
• B) syndicated research
• C) exploratory research
• D) causal research
• E) descriptive research

---

Definitions:

Social Creativity

Group-based behavioural strategies that improve social identity but do not directly attack the dominant group’s position.

Social Change

The transformation over time of cultural values, norms, and social structures, leading to significant shifts in society.

Social Competition

Group-based behavioural strategies that improve social identity by directly confronting the dominant group’s position in society.

Social Creativity

A strategy used by individuals or groups to reframe or reinterpret their social identity in more positive or advantageous terms.