Which Data Collection Method for Marketing Research Is Flexible, Allows

question 101

Multiple Choice

Which data collection method for marketing research is flexible, allows for explanation of difficult questions, and lends itself to showing products and other visual materials?

• A) face-to-face interviewing
• B) online questionnaires
• C) telephone interviewing
• D) ethnographic research
• E) mail questionnaires

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Definitions:

Chronic Stressor

A persistent source of stress that continues over an extended period, potentially leading to long-term health and psychological issues.

Discriminated Against

Treated unjustly or unfavorably on the basis of certain characteristics, such as race, age, gender, or disability.

Restless

Characterized by an inability to rest or relax, often resulting from anxiety, boredom, or a desire for change or activity.

Competitive

Pertaining to, involving, or characterized by competition.