Because Consumers Buy Products That Are Extensions of Their Personalities,marketers

question 15

Multiple Choice

Because consumers buy products that are extensions of their personalities,marketers try to create ________ that will appeal to different types of people.

• A)brand personalities
• B)psychographics
• C)cognitive dissonance
• D)opinion leaders
• E)self-concepts

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Definitions:

Therapeutic Services

These are treatments and interventions designed to treat illness and improve health in individuals, ranging from medical and surgical treatments to counseling and physical therapies.

Entitativity

The property of a group that makes it seem like a coherent, distinct and unitary entity.

Social Facilitation

The tendency for individuals to perform differently when in the presence of others than when alone, typically enhancing performance on simple tasks and impairing it on complex tasks.

Audience Effects

Impact of the presence of others on individual task performance.