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Explain the Role of Marketers in the Information Search Step

question 47

Essay

Explain the role of marketers in the information search step of the consumer
decision- making process.Give an example of how the marketer might execute this role.


Definitions:

Enterprising Nonprofits

Organizations that engage in commercial activities with the aim of supporting their social or environmental mission.

Social Venture Capital

A form of venture capital investing that provides funding to businesses with the primary goal of generating social impact alongside financial returns.

Target Investment Area

A specific geographical or sectoral area identified by investors for potential investments due to its promising growth or returns.

Traditional Entrepreneurship

The pursuit of opportunity to create value through the establishment and management of a business, often focusing on profit, growth, and innovation in a conventional manner.

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