Which Member of the Buying Centre Typically Has the Most

question 111

Multiple Choice

Which member of the buying centre typically has the most power?

• A)buyer
• B)gatekeeper
• C)decider
• D)initiator
• E)influencer

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Definitions:

Telling

The act of conveying information, stories, or instructions verbally or in written form.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, which outlines a five-tier model of human needs, depicted as hierarchical levels within a pyramid.

Attention

The mental focus or concentration on a specific object, task, or activity, often involving cognitive processing.

Recognition

The identification of something as having been previously seen, heard, known, or the acknowledgment of something's existence, validity, or legality.