Which of the Following Statements About Organizational Markets Is True

question 104

Multiple Choice

Which of the following statements about organizational markets is true?

• A) The average purchase size in organizational markets is much smaller than the average purchase size in the consumer market.
• B) Demand for products in the organizational market is derived from demand for consumer products.
• C) Most demand for organizational markets is fixed.
• D) Organizational marketers have a broad customer base and a large number of buyers.
• E) Joint demand is not a factor.