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A consumer products company contracts with several advertising agencies to promote its brands at home and around the globe.An opera buys costumes,sets,and programs.Mister's Diner buys a case of canned peas from JQ's Wholesale Club.The U.S.government places an order for 3,000 new computers.What does each of the transactions have in common? Explain.
Attribution
The process by which individuals explain the causes of their own and others' behaviors and events.
Balance Theory
A theory in social psychology that explains how individuals maintain their attitudes and beliefs in harmony to avoid cognitive dissonance, focusing on triadic relationships between an individual, another person, and an object or idea.
Cognitive Dissonance
A psychological phenomenon involving discomfort experienced by an individual who holds contradictory beliefs, values, or attitudes simultaneously.
Observable Behavior
Observable behavior refers to actions or reactions that can be visually noticed and measured by others.
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