Examlex
________ is a well-known system based on psychological traits that correlate with consumer behavior; it divides the entire U.S.population into segments and then sells pieces of this information to clients for specific strategic applications.
Ethical Responsibility
involves the duty of individuals and organizations to act in a morally principled manner to benefit society and minimize harm.
Milton Friedman
An influential American economist known for his strong belief in free-market capitalism and minimal government intervention in the economy.
Philanthropic Goodwill
The level of social responsibility in which a business does good without the expectation of anything in return.
Social Responsibility
Involves businesses making decisions and taking actions that benefit society as well as themselves.
Q12: Predictive technology used by e-marketers relies on
Q19: Business-to-business markets do NOT include _.<br>A)manufacturers<br>B)wholesalers<br>C)end consumers<br>D)retailers<br>E)government
Q29: What factors lead to price escalation of
Q51: _ are Web applications that can help
Q52: Marketers classify convenience products as _.<br>A)staples, impulse
Q59: In a(n)_, all of the buyers know
Q64: Marketers can have little to no effect
Q69: Existing brand equity can hamper the success
Q85: A family brand strategy is also called
Q144: _ is less expensive, faster, and more