Which of the Following Most Accurately Describes VALS

question 132

Multiple Choice

Which of the following most accurately describes VALS?

• A)a system used for psychographic segmentation
• B)a database of people who have purchased similar products
• C)a strategy for implementing geodemographic segmentation
• D)a method of confirming that a chosen target market is representative of the ideal market segment
• E)a method of removing heterogeneous variables from a target market

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Definitions:

Virtual Negotiation

The process of discussing and arriving at a mutual agreement through electronic means, without meeting in person.

Virtual Communication

Exchanging information and ideas through electronic means without physical presence.

Deceptive Tactics

Involves the employment of strategies designed to mislead, trick, or manipulate others for a perceived benefit.

Withholding Information

The act of intentionally not sharing relevant or necessary information with others who might benefit from knowing it.