In One-To-One Marketing,after a Marketer Has Identified Customers and Knows

question 81

Multiple Choice

In one-to-one marketing,after a marketer has identified customers and knows them in as much detail as possible,the next step is for the marketer to ________.

• A)interact with the customers and find ways to improve cost efficiency
• B)make efficiency of interactions with customers the priority
• C)differentiate these customers in terms of both their needs and their value to the company
• D)customize some aspects of the products or services offered to each customer
• E)implement a mass customization program