When Many Men in the Baby Boomer Segment Started Getting

question 53

Multiple Choice

When many men in the baby boomer segment started getting gray hair,they were reluctant to use hair dyes made for women even though they were just as eager as women to fight the aging process.To address this reluctance,hair care product manufacturers introduced hair dying systems for men to use on their head and their facial hair.The hair care product manufacturers used ________ segmentation to define their target markets.

• A)lifestyle
• B)behavioral
• C)socioeconomic
• D)demographic
• E)psychographic

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Definitions:

Leadership Skills

A set of abilities that include motivating others, making decisions, and managing resources effectively to achieve goals.

Career Experiences

The accumulated knowledge, skills, and abilities gained from work and professional endeavors over a person’s lifetime.

Skills Model

A framework that outlines the capabilities and competencies that are necessary for effective performance in a specific role or job.

Competencies

A set of defined skills, knowledge, behaviors, and abilities that contribute to effective performance in a role or task.