A Building Supply Company Has Many High-Volume Customers and Many

question 58

Multiple Choice

A building supply company has many high-volume customers and many low-volume customers.A CRM system would be LEAST likely to help the company management decide to use which of the following methods for communicating with low-volume customers?

• A)Every November,send each customer a new calendar that has the phone number of the building supply company printed on the cover.
• B)Once or twice a year,mail a new product catalog to each customer.
• C)Every few months,have a customer service representative from the building supply company call each customer.
• D)Have a sales representative make a personal one-on-one appointment with every low-volume customer at least twice a month.
• E)Give each low-volume customer the company Web address to check building supply products sold by the company.

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Definitions:

Lost Sales

Lost Sales refer to potential revenue that was not earned due to stockouts, uncompetitive offerings, or other factors that prevented a transaction with a willing buyer.

Parallel Reliabilities

Measures of the reliability of systems or components arranged in parallel, indicating the overall system's ability to operate effectively even if one component fails.

Expected Time

An estimation of the duration a task or project is most likely to take, considering probabilities of various outcomes.

Probability

A measure of the likelihood that an event will occur.