The VALS™ System Is a Crucial Part of Geodemographic Segmentation

question 113

True/False

The VALS™ system is a crucial part of geodemographic segmentation.

---

Definitions:

Issuance

The process by which a company offers new or existing securities for sale to investors, including stocks or bonds, to raise capital.

Interest Payment

The amount paid by a borrower to a lender as compensation for the use of borrowed money, usually expressed as a percentage of the principal.

Interest Expense

Financial obligations an entity must fulfill for using borrowed money over time.

Issued

Refers to the process whereby a company distributes shares to shareholders, which can include both the initial offering to the public and subsequent offerings.