Examlex
After segmentation, the customer group selected by a firm is referred to as the target market.
Amygdala
A section of the brain involved in experiencing emotions, especially those related to survival, such as fear and aggression.
Dopamine
A neurotransmitter involved in regulating mood, behavior, and cognitive functions and is crucial in the reward and pleasure systems of the brain.
Serotonin
A neurotransmitter that plays a key role in mood regulation, digestion, sleep, and other bodily functions.
Emotional Arousal
The state of being emotionally stimulated or excited, which can impact cognitive processes and physical responses.
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