A Product Has Three Distinct Layers

question 106

Multiple Choice

A product has three distinct layers. The most basic level is the ________, which consists of all the benefits the product will provide for consumers or business customers.

• A) actual product
• B) augmented product
• C) core product
• D) innovation
• E) brand

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Definitions:

Alternative Explanations

Different reasons or theories proposed to explain the same phenomenon, especially when the original explanation is challenged.

True Experiment

A type of scientific experiment where the researcher manipulates one variable and controls/randomizes the rest to observe the effect on a dependent variable.

Quasi-Experiment

A research design lacking random assignment of subjects to experimental and control groups, yet employing intervention and examination of its effects.

Random Assignment

A method used in experiments that randomly allocates participants to different groups in order to eliminate bias and ensure the groups are comparable.