Which of the Following Most Accurately Describes a Brand Extension

question 41

Multiple Choice

Which of the following most accurately describes a brand extension?

• A) a new product that combines the power of two or more brand names
• B) a new product sold under an established brand name
• C) a new product added to the lower end of a product mix
• D) a new product added to the higher end of a product mix
• E) a new product line added to a product mix

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Definitions:

Inherited Traits

Characteristics or features that are passed from parents to their offspring through genes.

Observable Behavior

Actions or reactions of an individual, in response to external or internal stimuli, that are visible and measurable.

Sigmund Freud

An innovator in neurology from Austria, he introduced psychoanalysis as a method to heal psychopathologies through verbal exchanges between a patient and a psychoanalyst.

Functions

Distinctive roles or activities that an entity or process performs or serves in a system or organization.