A Winery Introduced a Brand Wine That It Priced Twice

question 20

Multiple Choice

A winery introduced a brand wine that it priced twice as high as its other wine.This is an example of product extension by a(n) ________.

• A)downward line stretch
• B)product mix
• C)cannibalization strategy
• D)upward line stretch
• E)prestige stretch

---

Definitions:

Personal Emotions

involve individual feelings that are experienced as a response to stimuli and are inherently subjective and personal.

Openly

In a manner that is not concealed or hidden; freely observable to the public.

Feeling Guilty

This is the emotional experience that occurs when a person believes they have violated a moral standard or caused harm.

Helpful

The quality of providing useful assistance or being beneficial to someone.