Why Do Marketers Consider Prestige Products to Be an Exception

question 91

Multiple Choice

Why do marketers consider prestige products to be an exception to the law of demand?

• A)The demand curve for prestige products slopes downward and to the right.
• B)Increasing the price of prestige products can make them seem more desirable.
• C)Demand for prestige products often is greater than supply.
• D)Prestige products such as diamonds,sapphires,and emeralds are nonrenewable resources.
• E)Customers are more aware of any price changes to prestige products.

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Industry Trends

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