The Method of Setting Prices in Which Marketers Total All

question 41

Multiple Choice

The method of setting prices in which marketers total all the costs for the product and then add an amount to arrive at the selling price is called ________.

• A) supply-based pricing
• B) target costing
• C) cost-plus pricing
• D) yield management pricing
• E) demand-based pricing

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Definitions:

Postponing Action

Delaying or deferring an activity or decision to a later time.

Clear

Easily understood, free from confusion or ambiguity.

Impediments

Obstacles or barriers that hinder progress or the achievement of objectives.

Organizational Setting

The context within which an organization operates, including its culture, structure, and external environment.